Played on its own dedicated website and across social networks like Facebook, I AM PLAYR mixes up first person perspective gameplay, interactive video and storytelling through mixed media formats to create a unique game experience and is the first in a planned series of games with Bigballs' sister company We R Interactive.
I AM PLAYR has recently passed 7.4m users in over 200 countries, adding thousands of new users every week. Other incredible stats include over 250m views of Nike films, 800,000 sales of virtual Nike boots, 1m sales of cans of Red Bull and an average daily dwell time of 52 minutes per player.
Our won the Gold Lion in the Branded Entertainment category at the 2012 Cannes Lion Advertising Awards, with the game also gaining a BAFTA nomination in the same year.
Other brands to feature organically in the game include Red Bull, Gillette, Bet Fred and Alfa Romeo.