BigBalls

Social entertainment company, We R Interactive, has announced its
popular music game, LYROKE, is now available to play on mobile.

The LYROKE app is storming the charts globally, already ranking at number two for the Top 10 iOS Music Game Applications in the USA and number one in the UK and six other European markets, since going live on Apple's App Store.

LYROKE is a first-of-its kind music game that streams full-length official music
videos from some of the world's biggest artists as an interactive gaming
mechanic, challenging the user to guess the lyrics against the clock.

It transforms music consumption by offering music fans a new, interactive
experience where they can play along with their favourite artists' tracks and
challenge friends to see who knows their music best. For the music industry,
LYROKE also offers a unique commercial opportunity, delivering new incremental
revenue.

Through global deals with Universal Music UK, Sony, and EMI Music, LYROKE
features chart-topping music videos from global talent such as Amy Winehouse,
Calvin Harris, Carly Rae Jepsen, Ellie Goulding, Lana Del Rey, LMFAO, No Doubt,
One Republic, The Saturdays, Timbaland, and more. LYROKE has already driven more
than one million music video plays since its launch last year.

Over the Christmas period, LYROKE was also the world's top emerging Facebook
game, bringing in more than 40,000 new monthly active users.

Geoff Heath, OBE, a music and games industry legend who sold the rights to the
Beatles catalogue to Michael Jackson, and advisor to We R Interactive,
commented:

"Great ideas are simple ones and big ideas need inspiration - LYROKE is exactly
what the music industry has been looking for. The platform offers fans around
the world a new, immersive way to consume and interact with music and share
their passion, creating deep levels of engagement with artists and delivering
new commercial opportunities. We are delighted to have secured the full support
of the copyright owners."

The mobile app comes as part of an international cross-platform roll out for
LYROKE. It is available to play at lyroke.com, and
now via the , meaning music fans are able to access the game at
anytime, anywhere, via their connected device.

Further mobile platform availability, including an app for Android and global
music industry partnerships will be announced in the near future.