BigBalls

It's been teetering on the horizon for a while; however, we at Bigballs are very excited to reveal the fulcrum of our epic 9 month campaign to promote Capcom's new IP . Set in 2084, the Inception-meets-cyberpunk storyline takes place in Neo-Paris where a corporation called Memorize has found a way to digitise, share, and delete the population's memories.

After employing the usual social media suspects to introduce and educate the audience to the world of Remember Me, the final phase saw us branching out into . There we were able to tell the real time story of Antoine, the founder of Memorize. Fans were given an insight into his personality and motivations whilst being able to share and interact with him on a personal level. 

Our next step saw us collaborate with renowned The film is voiced over by Antoine and its aim was to engage a broader audience outside of the core gamer world by leveraging the concepts, philosophies, and social commentary that is woven into the game.

The film features an annotation that drives viewers to an interactive mixed media journal which plots the century preceding the game and is the personal life history of Antoine. The entire rich media experience was created in HTML5, as it was key that the journal be equally engaging across mobile, tablet and desktop.

Check out the full journal experience HERE